I offer custom designed SEO, WordPress or WordPress SEO training sessions to fit your specific needs and your own project, not a rushed one size fits all academic exercise. Training begins at two or four hour sessions. Other combinations are also available.
Courses are tailored to your needs and my SEO process or as a complement to any SEO or digital marketing work I carry out for you.
SEO and WordPress training in London is conceived and delivered with yours and your team’s specific business goals and personal knowledge in mind. I cater for the total beginner and advanced user. All my training clients get their own WordPress website to play with if they do not have their own hosting or domain yet.
SEO services I offer, is a blog post that summarises and links to the main services I provide. I know each site and team present a completely unique set of challenges and opportunities.
With that in mind I have sculpted my SEO process over the years and separate work in distinct areas, as below:
With nearly a decade of SEO consulting in London and the UK markets. I have helped a few hundred sites of all shapes and sizes improve their search visibility. From a couple of hours of training with freelancers to years of continued and consistent results, engagement, search visibility and full web property management with corporations and brands. I have a varied portfolio and I’m extremely reliable. Some of my clients are; reserved and require NDAs, which I’m more than happy to provide. Learn more.
I work with medium to large corporate websites and help high volume news sites and blogs recover from Google Penguin and Panda penalties. With my team I can audit all aspects of SEO, including technical implementation of microformats and AMP. Learn more.
SEO training for teams available. Many of my clients have become visible on Google and continue to be for years not just Christmas. I advocate a white hat approach (within Google guidelines) but will expose you to the other side. The choice is then yours! Learn more.
There might be many more reasons to invest in SEO training and learning yourself or with your in house team. Learning SEO is almost like learning any other discipline. I say almost because SEO is both a science and an art, not something you can pin down to a one size fits all such as learning to code or manipulating images, to mention just two of the main areas of web design.
SEO will most likely involve coding and manipulating images and doing that “properly” or in an optimal manner, but also writing content, doing research on a particular product or service, as well as any promotion you can do within search engine guidelines. There are also technical factors such as mobile friendliness, UX (user experience), server location, site speed and a virtually endless array of factors.
Do not worry though, if this list seems scary, do not be put off. Everyone starts somewhere and you may be able to learn and apply SEO knowledge with results with very little or no coding skills or technical knowledge. Content is a great part of good SEO and the best place to begin, within reach by just about anyone. Continue reading
We are excited to announce our partnership with SMX London, the largest SEO and Paid Search conference in Europe and run by the editors and founders of Search Engine Land.
This year’s SMX London will take place on the 23-24 of May. Continue reading
Cross posted from the Anglux Blog where it first appeared.
Back in 2014, Google has announced HTTPS as a ranking signal, at the time my reaction was, well like that of most people, so what, it is just negligible and virtually impossible to attribute any SEO advantage to https, or to any other single factor for that matter.
I have at least 10 other things I can think of that are a priority… forward to 2017 and that’s not so anymore. Chrome will eventually by December 2017 mark all HTTP pages as “Not secure“. In red for good measure.
RankBrain is an AI (artificial intelligence) system. Not to be confused with Google Brain, although certainly part of it. RankBrain is not an algorithm update in itself either, it is now part of the overall Google search algorithm. Rumours are that it is the third most important signal of over 200 ranking factors.
RankBrain marks a significant shift in direction from the Google search team. Continue reading
In case for some reason you are still thinking that keyword density (the proportion of keywords to the total number of words on a page) bears any relevance to the rankings of your page for these keywords.
Well they don’t, abusing and overusing keywords are a sure way to get on Panda’s radar sooner or later. Continue reading
What Is QDF? [Query Deserves Freshness]. The name is pretty self explanatory, taken literally and all things being equal, fresher content will have priority over not so fresh or older content. But this does not apply to all queries or all query types.
In case you are wondering the above is a picture of one of the most dazzling fresh fruit market displays I have ever Continue reading
In addition to using a local TLD for SEO and paying attention to other region, country and even city specific local SEO factors, it is also very important to consider where your server is located.
Here is proof that server location is an SEO ranking factor, right from the horse’s mouth, here’s the horse; I mean, Matt Cutts himself on the record explaining how they saw it in June 2009. Continue reading
Is .co.uk better seo? This is a question that brings a few visitors to this site, Google seems to “think” I already answer that question in another post. Google Local SEO 8 Quick Tips for Business. I’ll save you the click through, see below what that page says about a local TLD being better for SEO.
If you are a targeting just a local area or the UK, you will be better off with a .co.uk domain name than a .com. If you are elsewhere get a local TLD (top level domain) i.e. .pt for Portugal .sp for Spain and so on.
If available, you should also get the .com for your business name, this avoids someone else getting it and compete with your site or try and impersonate you.
Before anything else, obviously where it says “http://yoursite.com”, it will be the url of your own site on any notice you receive specific to it.
It has been a long time coming but it is finally almost here. Google announced almost a year ago that Chrome will eventually mark all HTTP pages as “NOT SECURE”.
I have written in January that “Moving HTTP To HTTPS” should be your 2017 number 1 resolution. Since then I have moved lots of sites from HTTP to HTTPS and without exception, the SEO impact was either positive or not noticeable yet.
WordPress is considered the most powerful blogging and website content management system around at the moment. The software that powers WordPress is open source, which means that the code is created and updated by a community of developers from all around the world.
Whenever a new version of WordPress is released, security, performance and bug fixes are implemented, as well as innovative Continue reading
This is both part of Google’s continued inroads into AI (Artificial Intelligence) and mobile first, or in this case mobile only, the analytics assistant is a machine learning feature that seems quite useful, and is only available on mobile and tablet apps.
Not to be confused with tag assistant. Analytics assistant trolls through all your Google Analytics data and comes out with some insights of its own, at first glance appears to be really useful and can inform the production of content. In fact the assistant can make suggestions based on the insights it came up with.