What Is QDF? [Query Deserves Freshness]. The name is pretty self explanatory, taken literally and all things being equal, fresher content will have priority over not so fresh or older content. But this does not apply to all queries or all query types.
In case you are wondering the above is a picture of one of the most dazzling fresh fruit market displays I have ever seen. St Joseph Market – la Boqueira – Barcelona. A fitting metaphor for freshness, they’ve been doing it since 1897.
Here is a question to Matt Cutts, remember him and his video reply.
Google has expressed in the past that frequently updated pages get a boost in rankings (QDF), that seems to favor blogs and news sites over company sites, which have less reason to be updated often. How important of a signal is “freshness”?
Why You Need Fresh Content For SEO
For one, as by now just about everyone has jumped on the content marketing and blogging wagon, if you publish nothing new for a long time, you are likely to be buried by the new torrent of blogs and fresh content coming out. In very competitive, fields such as SEO you must also contend with sapmmy sites and blogs that are artificially inflated by link building and these tend to last about a year or two, but in a big place like London or similar there might be enough of these all the time to take most of page one and two on a large number of important queries.
As Matt Cutts explains above, QDF does not apply to all query types and is mostly relevant to informational type queries, e.g. something in the news, so when he says you do not need to worry about this for transactional queries, what I call “business content”, your product/service pages.
This is true to some extent, considering the average small to medium size business website will have anywhere from ten to one or two hundred business pages, most around twenty or thirty. There is little chance to rank well and maintain ranks for these transactional queries without having some informative or what I sometimes call “authoritative” content to complement it. QDF applies to these.
This is why fresh content can be helpful to SEO and obtain and maintain rankings, but this is by no means a certainty or just because you blog about something regularly you will have great rankings, “et voila”.
There are the other two hundred or so factors to address and while a good strategy will have some fresh content, not just for Google and SEO, but for your users, or foremost for them. I often make the case with clients and students that if you do have a blog and social presence, such as Google+, Facebook, Twitter and Instagram, and nothing happens there, you will give an impression of abandonment and users may be in doubt of whether you are up and running still or not.
Want to find my views on how often you should update your business blog for SEO? Here is a small taste, but please go and read the all thing.
Pundits of all shapes, sizes and provenances will give you their own recipe for success. The answer is as varied as there are business types, so it can be as often as you possibly can, as sparsely as you can get away with and anything else in between.
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Speaking of following you should follow me here too @angluxUK.