I don’t normally do the review and prediction thing, at least I haven’t done on this blog so that’s one amongst many things that are new or about to change around here.
SEO Tuition and WordPress Training
I recently launched SEO Tuition and WordPress Training, what’s the difference between training and tuition? I hear you ask, well for our purpose here not much, other than exploiting the all important synonyms and keyword variation for SEO, wink.
On Killing two birds with one stone, both as an attempt to break the isolation of working on websites or being alone in front of a computer, (it’s a hard life this digital entrepreneurship business but someone got to do it), and more importantly due to having identified that there’s a market for teaching SEO and WordPress to small business and website owners as well as to small in-house teams. With the “upcoming death of link building” and its replacement by social, in my opinion makes more sense to teach people how to do it than to sell them meaningless worthless links.
I’m bringing back PPC Management, well Adwords setup and management for now, since I’ve got a fresh load of £75.00 vouchers. You can go here and find out more about it, in short I’m offering account set up from £225.00 and monthly fee for ongoing optimisation and reporting from £135.00.
ON Strategy – Specialise or Diversify, I Say BOTH
While search and SEO still at the core of what I do, I appreciate the value of specialisation, (“lasering” in on SEO) inline with future expansion plans, I also know it’s crucial to have a diverse web and business strategy.
I’m well aware that diversification (as a one man show) may dilute the credibility of what I offer, I have to say that for example SEO is not, or should not be separate from web design, social or PPC, they are intertwined and complement each other and best approached by an overarching strategy and planning.
2013 Plans and Opportunities
Despite my enthusiasm for all things Google, WordPress and Web, there’s only so much I can do or take on, especially when things change at lightning pace, in a recent Google event some of the speakers (Google employees) admitted to be hard to keep up with the changes just within the company, so what chance is there for mere mortals like me and you.
I’m glad to think strategically and long term. 2013 will see some changes to this site and the launch of a new company, WordPress, SEO and PPC and of course strategy. I am looking for partners or additional collaborators, if that interests you? Get in touch!
As a long term goal I am eyeing up the Brazilian and Portuguese markets, if you are a native and speak the lingo(s) or have an interest in these cultures and skills to complement mine, I’d be keen to hear from you.
Google and SEO 2013 Industry Predictions
Okay, these aren’t predictions per se, as some are things that are happening already or in beta, so I’m merely divulging inside information and placing a bet on betas staying around (it’s far safer to predict the present than the future).
0 – SEO is not dead nor will it die in 2013. You can hold me on that!
- Links are dead, get over it and move on, G+ is your friend, implement Authroship. From the horse’s mouth the word is and has been that Google+ is primarily Google not a social network.
- Adwords without keywords, it’s in beta now but looks like something that will stick around, essentially serves ads based on the content/keywords on your page. At the event where this was announced someone asked whether this would open PPC to cannibalize SEO?
- Analytics – Universal Analytics, the good folk at big G are working on version GA that will track your in store card purchase right to the first click on your computer or mobile device.
- Mobile – The Math(s) is easy: Desktops = 2 Billion vs Mobile = 7 Billion, that’s another prediction that isn’t. Google’s push for the mobile will continue out of growth needs. Some predict In 2013, mobile will forever change retail “92.9% of the mobile developers surveyed predicted that it is ‘likely to very likely’ that in 2013, most retail companies will have enabled mobile commerce.”
- Google Now – Apparently to come to Chrome.
- I’m going to put this one out there as it seems logic, Chrome for Android will eventually kill and replace the Android browser, so we’ll have a seamless experience across all devices.
What do you think about these predictions? Have any of your own?