After Google +1 button launch two months ago the web has been fairly quiet about it, the button was only available on Google SERPs. June the first changed all that and there is now considerable buzz with everyone trying to adjust and understand how this will affect search results and SEO in general.
What this isn’t; is the end of SEO. Alas, Hurray, Social SEO. This could well be the death of traditional link building or at least the beginning.
Social Search Results. There is lots of talk about the button but very little reporting about another subtle or not so subtle change. I am now seeing pages shared on Twitter, Buzz and LinkedIn by people I follow on Twitter and Google Reader.
These are mostly from people I interact with, but also some I haven’t for a while or not at all, other than mutually following on Twitter. Twitter and Facebook the most impact-full social platforms.
For a long time these were appearing at the bottom of SERPs as they were an experimental feature, not sure if they left the beta crib yet, but the timing suggests they might have.
What People Think. There is a poll at search engine roundtable and so far the majority seems to think that this new change will not improve search results. That’s possible since most of the social connections are not real and Twitter automation can have significant spam and irrelevance levels.
One other explanation for this apparent view that social will not improve results is that SEOs and most people in general just don’t like change. So the answer is that social will both improve and not improve search results, this will depend on how you use social.
If you automate lots and follow lots of people in search of some “magic pseudo-celebrity status or number” you likely will get irrelevant results, if you use it with focus and purpose your results should be much better. OPINION!
How to Implement Google +1 button. If you are a developer on the off chance you don’t know where to get the button, go here or click the image below and crawl from under that rock.
As I finish to write this, one of my favourite SEO/marketing writers tweeted his sarcastic post, while those are all valid points and yes it is just a button.
What about the social search results sudden rise?
In more button news check out the new Twitter follow button “see and follow above” and Klout’s +K, that will change the Earth’s tilt 0.00012 degrees to the left.