Private SEO & WordPress Tuition In London

Face to face SEO private training from only £100.00

I offer custom designed SEO sessions to fit your specific needs, tuition will be based on half day, full day or weekly plans and my SEO process, or as a complement to any SEO work I carry out for you.

WordPress training is conceived and delivered with your and your small team’s specific business goals and personal knowledge in mind, I cater for the total beginner, the intermediate and advanced user.

Face to face WordPress private training from only £100.00

Posted in Wordpress | Comments Off

10 Questions To Ask Before Designing/Developing Your Website

As a website owner, the first thing I would recommend is that you start thinking about your website as if it was your car, your home or your business premises, I’m sure you go to great lengths to ensure that everything is in your name, that you are the legal owner of those properties and only you or someone you trust have the keys to it. Continue reading

Posted in Wordpress | 2 Comments

Server Location For SEO – How Important Is It?

In addition to using a local TLD for SEO and paying attention to other region, country and even city specific local SEO factors, it is also very important to consider where your server is located.

Here is proof that server location is an SEO ranking factor, right from Continue reading

Posted in SEO | 1 Comment

Is .co.uk Better For SEO? Local SEO And TLDs

Is .co.uk better seo? This is a question that brings a few visitors to this site, Google seems to “think” I already answer that question in another post. Google Local SEO 8 Quick Tips for Business. I’ll save you the click through, see below what that page says about a local TLD being better for SEO.

If you are a targeting just a local area or the UK, you will be better off with a .co.uk domain name than a .com. If you are elsewhere get a local TLD (top level domain) i.e. .pt for Portugal .sp for Spain and so on.
If available, you should also get the .com for your business name, this avoids someone else getting it and compete with your site or try and impersonate you.

You may be asking if you already answer the question why are you writing about it again. There are variants of the question such as “.co.uk domain better for google uk search results?”. The answer to that is also yes for the most part, but what is impossible to tell from both these queries and other similar ones; is if the person trying to find the answer wants to apply the new knowledge gained to an existing website or a new one.

Is .co.uk domain better for google uk search results?

For a new website and all things being equal, I would say yes the logic being the one explained in the excerpt above. You could also think of it as .co.uk and other .uk TLDs as being similar to the post code for your region or the +44 for the country telephone calling code.

For an existing website probably NOT. Meaning if your site runs on a .com and you are thinking of moving to a .co.uk or whatever you local TLD is, just for the purpose of your SEO, it is highly unlikely that the local TLD alone will make any difference, at least any that you can measure and attribute to the new local TLD. Having said that, if you run example.com and example.co.uk is available I would recommend buying it and simply redirect the .co.uk to your existing .com.

Remember in SEO no single factor alone is likely to have much impact, be that TLD, keywords, links and so on!

Set Your Site’s Geographic Target in Google Webmaster Tools

If you are already using Google Webmaster Tools you can set you preferred geographical target, this will tell Google what country you are targeting. If you are not, now would probably be a good time to consider using it, as over the long run it will give you invaluable data about how Google views your site and lots of additional actionable insights as well as messages directly from Google, when there are fundamental technical issues with your site.

Webmaster Tools Settings

There is also a related Google+ Post by Matt Cutts around the new TLD types coming out soon. See below or follow the link for the additional conversation in the comments.

I read a post by someone offering new top-level domain (TLDs). They made this claim: “Will a new TLD web address automatically be favoured by Google over a .com equivalent? Quite simply, yes it will.”

Sorry, but that’s just not true, and as an engineer in the search quality team at Google, I feel the need to debunk this misconception. Google has a lot of experience in returning relevant web pages, regardless of the top-level domain (TLD). Google will attempt to rank new TLDs appropriately, but I don’t expect a new TLD to get any kind of initial preference over .com, and I wouldn’t bet on that happening in the long-term either. If you want to register an entirely new TLD for other reasons, that’s your choice, but you shouldn’t register a TLD in the mistaken belief that you’ll get some sort of boost in search engine rankings.

Hope that gives you a good overview of TLDs and local SEO. Be sure to let me know your thoughts or any questions you might have in the comments below.

Posted in SEO | 4 Comments

How To Style The Contact Form 7 Submit Button

Contact form 7 is a WordPress plugin for building forms, it is one of the most popular and one that I use on this site and a few others. I really like the AJAX messages it gives to the users without refreshing the page. Skip the prose Continue reading

Posted in Wordpress | 26 Comments

How Important Are Keywords In The Domain URL For SEO?

This is one of the greatest myths and misconceptions that float around the web and SEO world, the vast majority of my SEO tuition clients and some SEO clients also make this assumption. Continue reading

Posted in SEO Theory | Leave a comment

How To Do SEO Guest Blogging In 2014 – DON’T – Sisyphus For SEOs

Sisyphus Greek Mythology

Sisyphus Greek Mythology – Image Credits Wikipedia

If you haven’t seen the post or haven’t heard the news (what are you reading anyway) Google’s SPAM czar, that’s Matt Cutts, has come out on his own blog announcing that Continue reading

Posted in SEO Theory | Leave a comment

7 Shades Of Optimal – The Forgotten Word In SEO

My original title for this post was, 50 shades of SEO, but that was a book I got to chapter five or six and realised I was wasting my time, just another tale overhyped by the media and Joe and Jane blogs followed suit. On the remote possibility you don’t know what I’m alluding Continue reading

Posted in Strategy | Leave a comment

Google Digital Analytics Fundamentals – October 2013 Certification 95%

I’ve taken the Google Digital Analytics Fundamentals test in October 2013 (this year of course) and got a Certification passing with 95%, things move quickly within Google and analytics is no exception, if you spend just a few months without reading and keeping up with changes, you run the risk to be left behind and act on outdated or irrelevant knowledge. Continue reading

Posted in SEO | Leave a comment

5 Signs You’re Dealing With A Deceptive SEO Company Or Consultant

With a title like this I think the best thing to do is to jump straight into the deep end and link to… let’s see some obscure SEO site with advice on getting rankings easily and with minimal effort, you pay £xxx.00 and voila in no time said company will have you ranking for any keywords of your choice!? Continue reading

Posted in Strategy | Leave a comment

SEO Training + Site Audit – Diego Tolomelli IKO STUDIO

IKO STUDIO Vetrate Artistiche Italy

Diego Tolomelli SEO Training + Site Audit

We approached Pedro Matias to help us improve the performance of the website for our Stained Glass Studio on search engines.
We came with a list of things we thought we should be doing, and left with a whole different set of ideas all of which made much more sense. Continue reading

Posted in Portfolio | Leave a comment